How do you value your values?
The studio developed two carpets for this project and followed the process from sheep to final product. One of the carpets is made in Armenia and the other one is made in the Netherlands. If you are aware of the stories and facts behind a product, will that influence the way you value it?
Nienke and Tim have worked on different topics around the theme of sustainability for years. They have created new materials and production processes, but they have come to realize that value holds the key to truly creating change.
The contemporary definition of value is primarily focused on financial value. However, Nienke and Tim consider it the last step in the value chain. The creation of value begins with us: What do we stand for in life? What are our values? The objects we buy should resonate with these values for them to be truly meaningful to us. There are two sides to building value, rational and emotional, facts and stories. When buying an object, the facts about how it was produced are not available or they tend to be overshadowed by marketing stories, making it hard to determine if your values resonate.
Transparency is key if we are to determine value based on all the facts and true stories, and so we can relate to, and create a bond with an object. This connection is a necessity if we want a sustainable world; it will ensure we will take care of the object and extend its lifetime, resulting in fewer objects needing to be produced – thereby reducing resources and waste and lowering the impact on our planet.
Photography by Hannah Breaken en Boudewijn Bollmann en Lotte van Uittert
Videos by Hannah Breaken
Rug sizes: 180 x 260 cm.
![[WONDERLUST]
With our new project [WONDERLUST] for @wiedewold, we aim to offer visitors a fresh perspective on the value of nature. The furniture is crafted from pine wood sourced from Norway spruce trees. In Echtenerzand, a local natural reserve, many trees of this species were felled last winter due to infestation by the bark beetle. This beetle damages the trees by tunneling through the wood, disrupting the tree’s sap flow and causing it to weaken and die. The patterns on the furniture are inspired by the characteristic shapes created by the bark beetle in the wood.
On the table, we showcase different forest finds, things that surprised us with their natural beauty. Do you ever take the time to wonder about these small details while wandering through the forest? In this exhibition, you can observe all these tiny beauties.
By providing a new perspective on the local surroundings, we hope to stimulate a dialogue about the future of the countryside and the role of nature within it.
A collaboration with @tim.jongerius
Curated by @jorn.konijn and @lisa_hardon
A special thanks to @brunoszenk and @iiadrianaii](https://www.nienkehoogvliet.nl/wp-content/plugins/instagram-feed/img/placeholder.png)